One brand, six marketplaces, one profitable operation

Situation

Already profitable in its home market, the brand wanted to expand into new Amazon marketplaces — without the margin collapsing in the process, which is the usual risk with EU expansion: higher CPCs, new competitors, and translation and localization to get right.

Task

Launch and manage six Amazon marketplaces in parallel, each profitably, without diluting the brand's existing home-market margin to fund the expansion.

Action

1. 1Built and managed PPC across six Amazon marketplaces in parallel — UK, US, Germany, France, Spain, and Italy.
2. 2Adapted keyword research, bid strategy, and campaign structure to each market's own language and competitive landscape, rather than copy-pasting one campaign set everywhere.
3. 3Tracked margin by marketplace individually rather than managing to a single blended target, so no one market's inefficiency could hide inside the average.
4. 4Held each market to its own profitability bar before scaling spend further in that marketplace.